Have
you heard someone say they were going to a networking event to hunt
down some contacts or clients? Most likely we have all heard that and
maybe even said it ourselves.
When
an animal is hunted, what happens? It runs as fast as it can in the
opposite direction.
What
happens when people know we are hunting or stalking them for future
business? That's right, they run as fast as they can.
What
if, instead of going hunting, you went fishing?
How's
that different, you say, you are still going after them.
Yes,
you're right we do still want to find the people, however, our
approach is entirely different.
When
you hunt something, you go after it. When you fish for something, you
attract it to your bait; the fish comes to you.
Let's
look at how this could work for you.
1.
Go where the people are. Just as you wouldn't go fishing where you
know it is fished out, go where people are. The good news people are
everywhere.
People
are attending business events, athletic endeavors with their children
and, of course, hundreds of million of people are online using social
media everyday, 24 hours a day.
2.
Next, you have to make sure those people are hungry and biting. It's
possible they may not be ready to bite when you are with them,
however, just as fishing spots change depending on the time of day so
too do people change with circumstances.
They
might be the right people yet it's the wrong time for them. When you
are fishing—for fish or people—you have to be patient. In time,
something may change in their lives that will cause them to look in
your direction. When they do, be ready.
3.
You must have the right bait. Just as you use different bait or
lures depending on the fish, so too do you have to do that with
people.
In
any business, however, particularly in network marketing, YOU are the
bait. That's right, YOU are the bait. People must find you attractive
and turn to you just as the fish turns to the bait it finds
attractive.
Be
the kind of person that the longer people are around you, the more
they want to be around you.
Are
you attractive? Are you a good listener? Do you care more about
providing solutions for people that you do about making the sale?
Are
you ready to go fishing?
Not being a fisherman, I would never have thought of this connection but I certainly agree with your logic. You need to connect with your potential clients and customers.
ReplyDeleteMy husband and I used to create virtual tour photography for the tourism industry. It made sense for us to join local tourism organizations and network with businesses who needed our services.
Sherryl, aloha. Thx for stopping by and commenting. What you and your husband did was a perfect example of fishing. You were fishing in the right pond, you were the right bait and when the "fish" wer ready, they came to you. Aloha. Janet
ReplyDeleteHi Janet,
ReplyDeleteGreat sharing and i really liked the way you differentiate between fishing and hunting. As you said there are people everywhere and we can surely find who are suitable for us.
Thx so much for stopping by and commenting. It definitely changes your approach when you think of the difference between hunting and fishing.
ReplyDeleteGreat analogy Janet - hunting vs fishing. Yes the hunted run from those hunting them. It is all about relationships and being "attractive" to others by providing value - real value. I haven't been in network marketing for long as you know, but I have seen what happens when those hunted are lured in by grandiose promises that can't be backed up. They sign up under pressure and then quit. To me that is a colossal waste of time. Much better to take more time in establishing relationships, building trust, and proving value. I signed up a new rep this morning who has been following me on the web for over a year. I had earned my reputation in his eyes, according to him, by how I presented myself online and by showing value :)
ReplyDeleteJulie, aloha. It is stories like that that make my hert sing. Congratulations on your new rep. Much better to let them come to you because they find the bait, YOU, so attractive. Way to go, Julie. Aloha. Janet
ReplyDelete