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Wednesday, February 2, 2011

Network Marketing—A to Z #1 In A Series Of Fun Facts, Figures &Tips by Janet Callaway | The Natural Networker

Network Marketing--A to Z is an encyclopedia of fun facts, figures and tips for success in this amazing industry.

Before I begin, let me define network marketing.

Network marketing is a people business; it's a relationship business. It's a business of listening to people, recognizing their “problem” and then educating on how your product or service can ease the pain of their problem.

How effectively you do this and teach others to do the same, determines how successful you will be in the industry.

That's the brief intro. Here are links to a few earlier posts which give you more details as well as perspectives:

Now, let's begin with the ABCs.

A is for Attitude. As motivational speaker John C. Maxwell said in his book of the same name, Attitude is “The Difference Maker.” Your Attitude in how you approach something and your reactions to situations, is key. Any business has inherent frustrations and challenges in the never ever ending journey of success. As Maya Angelou said: “If you don't like something, change it. If you can't change it, change your Attitude. Don't complain.”

B is for Business. Network marketing is a Business. It can generate whatever income you want be it a few hundred dollars a month to 5, 6 or even 7 figures a month. In fact, according to the Direct Selling Association, 92% of the people involved with network marketing do it on a part time basis. 

Here's where it becomes interesting and you can see the potential of this Business model. Of the 8% who do it full time, it is their primary source of income for their families: the minimum full timers make is $40,000/year (more than half the amount of a 2 income family), 40% make $60-$70,000 and 25% make $100,000+ which is the mark of a professional career.

C is for Consistent. If you want network marketing to generate an income, you must be Consistent in your actions and treat it like the business that it is. It is not so much the amount of time invested rather it is the Consistent action.

A person who is serious about a business will be Consistent. They will make the calls, set the appointments engage with the customers or prospective business partners, do the follow up and Consistently repeat these actions along with a few others.

Look at it this way. If you opened a restaurant, you would be there each day at the appointed hours. You would have food available to prepare and staff to take care of your customers. You would not just “show up” when you felt like it. You be Consistent so that your customers could depend on the restaurant being open at certain hours.

Network marketing, a serious business, is no different. You must be Consistent if you want customers and potential business partners to recognize that you are, in fact, in business.

Did the ABCs help you understand a bit more about network marketing?

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