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Wednesday, February 9, 2011

Network Marketing—A to Z #3 In a Series of Fun Facts, Figures & Tips by Janet Callaway | The Natural Networker

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Network Marketing--A to Z is an encyclopedia of fun facts, figures and tips for success in this amazing industry.

Let's continue on with the next 2 letters in the alphabet, each of which holds a key essential to network marketing success.

G is for Goals. As in life, goals in network marketing are essential for success. If you don't know where you want to go, how much money you want to make or what you want your end result to be, how will you ever get there? The answer is you won't.

When you hear the many analogies used to explain goals, they all have one thing in common, you must know what you want so you can plan to get there. This simple quote says it well.

In life, as in football, you won’t go far unless you know where the goalposts are.
Arnold H. Glasgow

Decide what you want; develop the plan to achieve it and Take Consistent Action.

H is for History. Most people are surprised when they learn how long this industry has been around. When you Click Here you will be able to read more fascinating facts about this industry. In the meantime, here are a few which may surprise you.

Statistics show the network marketing/direct selling industry grew 90 percent in the last 10 years and is expected to double in the next ten years. Specifically, from years 2006-2016 it is expected to grow from 30 billion dollars in the United States and $100 billion dollars internationally to $60 billion and $200 billion respectively.

In his book The Next Millionaires Professor Pilzer goes on to say that “ten million new millionaires will be created between 2006-2016 . . . and that you can become one of them if you are in direct selling, technology, home based business, product distribution, or an emerging trillion-dollar industry like wellness.”

Warren Buffet, Sir Richard Branson and Donald Trump all own companies within this industry. Since they are recognized for their business acumen, we can rest assured that they know something that we all should know.

Now let's go back in history.

Once upon a time, at the beginning of the 20th century, a man named Henry Heinz started his own company. Using vegetables, he made such products and ketchup and pickles to sell to consumers who were unable to grow their own vegetables. To spread the word of his products, he organized a sales force of some 400 people.

Asa Candler bought the formula for Coca Cola from pharmacist John Pemberton back in 1886 then formed a sales force to sell the syrup to restaurants.

Back in 1885 David McConnell created a sales force of some 10,000 reps for his California Perfume Company. In 1939 the name of the company changed to Avon Products. A high percentage of people have heard of Avon yet few realize it has been around 125 years and does in excess of $10 Billion a year in sales.

As his sales force developed, Carl Rehnborg, founder of California Vitamins noticed a couple of interesting things. It seemed that most of his new reps were friends of existing reps and they wanted to be able to buy the products at wholesale. Thus the term “friendship marketing” was born.

Over the next several decades numerous other companies that are still household names, opened their doors. Those companies are still going strong, each with sales in the multiple billions of dollars a year. Here are a few of those familiar names:

1945—Tupperware founded by Earl Tupper and Brownie Wise

1956—Jafra Cosmetics founded by Jan and Frank Day

1963--Mary Kay Cosmetics founded by Mary Kay Ash

1959—Amway, founded by Jay Van Andel and Richard De Vos, two high school friends who joined NurtaLite after the war and subsequently took it over in 1972.

As you can see, the network marketing/direct selling industry is long lived. Without you even knowing it, products introduced by the network marketing industry have played a role in your life. For instance, did you realize that aloe vera was first introduced to us back in 1978 by a network marketing company based in Arizona?

Network marketing and the products introduced to the world through this business model are here to stay.

Whether a person's Goal is a few hundred dollars extra a month or an extravagant lifestyle, History shows that network marketing can deliver on the promise.

What did you think when you learned that Buffet, Branson and Trump own companies within the industry?


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