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Friday, February 18, 2011

Network Marketing—A to Z #5 In a Series of Fun Facts, Figures & Tips by Janet Callaway | The Natural Networker

Network Marketing--A to Z is an encyclopedia of fun facts, figures and tips for success in this amazing industry.

Let's continue on with the next 2 letters in the alphabet, each of which help you to understand another reason why building a network marketing business makes sense.

K is for K.I.S.S. Keep It Simple Sweetie because network marketing is a conversation between friends and business associates. Network marketing is, and always has been, a relationship business.

People have a tendency to over complicate what should be a simple question or presentation. When people feel they are being “techniqued” then it is very unlikely that they will respond in a favorable way.

Think about this. If you were inviting several couples out to dinner you would make the necessary phone calls, set the appointment (time of dinner), attend the dinner and then, most likely, do a follow up call to thank them for attending.

Network marketing is no different. Inviting people to learn about your business, presenting the business to them and then following up is the same pattern as inviting friends to dinner.

K.I.S.S. and you too can enjoy success in network marketing.

L is for Leverage. This is the reason so many successful people become involved with the network marketing industry—Leverage.

Archimedes said: Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.

The lever is the tool that would enable him to move the world. In network marketing, the business model is the lever that enables you to generate whatever amount of money you want.

The Leverage in network marketing is that you receive money on the efforts of others as well as your own efforts.

Before you start saying “I don't want to make money off someone,” think about corporate America. In fact, any business owner, large or small, Leverages or makes money off the efforts of its employees.

Bill Gates makes money off the efforts of the thousands and thousands of people who work for Microsoft just as the owners of the mom and pop diner down the street make money off the efforts of their employees. From a Leverage point of view, the only thing that is different is the amount of money that is made.

In both examples, the employees are leveraged. As you remember, in #4 in this series we discussed having a J.O.B. and that when you trade your time for dollars, you are always limited in what you can make. Even if you make $100, $1,000 or even $10,000 an hour, there are only so many hours in the day that you can work. AND, when you stop working, the money stops too.

In network marketing, this is not the case. When you build a network of people whether they are building a business or only using the company's products or services, you receive a percentage on what they buy. Think of it like a wholesale consumer club—COSTCO, for instance. Wouldn't you like to have a small percentage on the total of what everyone buys at COSTCO?

Well, in network marketing you do receive such a percentage. The larger your network or buying club, the larger the amount you will receive even though the percentage itself is small. The best part is that you don't have to be there “working it” all the time.

In fact, many people make a habit of checking first thing each morning to see how much money they made while they slept.

Now, that's Leverage.

K.I.S.S. and Leverage—are you beginning to see the possibilities with network marketing?


  1. Hi Janet,

    I like the explanations of these letters. Leverage is absolutely key whether it's leveraging the internet of relationships. The same holds true for K.I.S.S. - the simpler it is the better because people can duplicate it.

    Thanks for sharing.

    Take care


  2. Thx for stopping by and commenting, Oliver. With your success, your words mean a lot to me.