Network
Marketing--A to Z is an encyclopedia of fun facts, figures and tips
for success in this amazing industry.
Let's
continue on with the next 2 letters in the alphabet, each of which
help you to understand another reason why building a network
marketing business makes sense.
K
is for K.I.S.S. Keep It Simple Sweetie because
network marketing is a conversation between friends and business
associates. Network marketing is, and always has been, a relationship
business.
People
have a tendency to over complicate what should be a simple question
or presentation. When people feel they are being “techniqued”
then it is very unlikely that they will respond in a favorable way.
Think
about this. If you were inviting several couples out to dinner you
would make the necessary phone calls, set the appointment (time of
dinner), attend the dinner and then, most likely, do a follow up call
to thank them for attending.
Network
marketing is no different. Inviting people to learn about your
business, presenting the business to them and then following up is
the same pattern as inviting friends to dinner.
K.I.S.S.
and you too can enjoy success in network marketing.
L
is for Leverage. This is the reason so many
successful people become involved with the network marketing
industry—Leverage.
Archimedes
said: Give me a
lever
long enough and a fulcrum on which
to place it, and I shall move the world.
The
lever is the tool that would enable him to move the world. In network
marketing, the business model is the lever that enables you to
generate whatever amount of money you want.
The
Leverage in network marketing is that you receive money on the
efforts of others as well as your own efforts.
Before
you start saying “I don't want to make money off someone,” think
about corporate America. In fact, any business owner, large or small,
Leverages or makes money off the efforts of its employees.
Bill
Gates makes money off the efforts of the thousands and thousands of
people who work for Microsoft just as the owners of the mom and pop
diner down the street make money off the efforts of their employees.
From a Leverage point of view, the only thing that is different is
the amount of money that is made.
In
both examples, the employees are leveraged. As you remember, in #4
in this series we discussed having a J.O.B. and that when you trade
your time for dollars, you are always limited in what you can make.
Even if you make $100, $1,000 or even $10,000 an hour, there are only
so many hours in the day that you can work. AND, when you stop
working, the money stops too.
In
network marketing, this is not the case. When you build a network of
people whether they are building a business or only using the
company's products or services, you receive a percentage on what they
buy. Think of it like a wholesale consumer club—COSTCO, for
instance. Wouldn't you like to have a small percentage on the total
of what everyone buys at COSTCO?
Well,
in network marketing you do receive such a percentage. The larger
your network or buying club, the larger the amount you will receive
even though the percentage itself is small. The best part is that you
don't have to be there “working it” all the time.
In
fact, many people make a habit of checking first thing each morning
to see how much money they made while they slept.
Now,
that's Leverage.
K.I.S.S.
and Leverage—are you beginning to see the possibilities with
network marketing?
Hi Janet,
ReplyDeleteI like the explanations of these letters. Leverage is absolutely key whether it's leveraging the internet of relationships. The same holds true for K.I.S.S. - the simpler it is the better because people can duplicate it.
Thanks for sharing.
Take care
Oliver
Thx for stopping by and commenting, Oliver. With your success, your words mean a lot to me.
ReplyDelete