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Wednesday, January 19, 2011

Make Network Marketing Objections Your Friends by Janet Callaway | The Natural Networker

Make network marketing objections your friends not your enemies.

Too often when network marketers are talking with a potential business partner or customer (prospect) and that prospect asks a question, the network marketer freezes, becomes defensive or argumentative. None of those are the appropriate response; all of them make the objection an enemy rather than a friend.

Instead, follow the example I teach to my social media marketing clients. When prospects ask a question, think of it as just that—a question rather than an objection to what you are saying. When prospects ask a question, that is the perfect opportunity for you to educate them further on the business or the product. Your prospects are asking because they want to know more. Tell them more; don't argue with them or challenge their beliefs.

When they ask questions is also the perfect opportunity to engage them in a conversation, to find out more about them and what they want. It does not matter how great your business or product is, if the prospects do not perceive that they have a “need” for it, then no matter what you have, they will not be interested.

Find out the “problem” the prospects have so you can present your business or product as the solution to their problem.

Ask yourself if the prospect's question or objection is the real reason or is it perhaps hiding the real reason. Whichever the case may be, answer courteously. Remember, it's not facts that they're looking for; they're looking to see how much you care about them.

They can tell you care about them by how you say what you say. In fact, if you are face-to-face with someone, your words only count for 7% while your tone of voice is 35% and your body language is 58%. Make sure your words and actions are in alignment.

If you view each question as an opportunity to further educate and to help the prospects solve their problems, you will be amazed at what a rewarding experience it is for all involved.

Will you do it?


  1. Janet:

    I have made it a personal goal of mine this year to take every objection, find something positive from it and then write about the experience. You make excellent points!

    All the best,

  2. Lisa, what a great idea. If you are open to it, I would love to have you share your insights and tips with others. Let me know. Aloha. Janet