No matter what it is you do, being able
to communicate effectively by writing well is essential. Brian
Clark of Copyblogger wrote this excellent article on Ernest
Hemingway's tips. What a great advice; now to follow it.
Who better?
Many business people faced with the task of writing for marketing
purposes are quick to say:
Hey, I’m no Hemingway!
But really,
who better than Hemingway to emulate? Rather
than embracing the flowery prose of the literati, he chose to eschew obfuscation at every turn and write simply and clearly.
So let’s see what Ernest can teach us about effective writing.
1. Use short sentences.
Hemingway was famous for a terse minimalist style of writing that
dispensed with flowery adjectives and got straight to the point. In
short, Hemingway wrote with simple genius.
Perhaps his finest demonstration of short sentence prowess was
when he was challenged to tell an entire story in only 6 words:
For sale: baby shoes, never used.
2. Use short first paragraphs.
See opening.
3. Use vigorous English.
Here’s David Garfinkel's take on this one:
It’s muscular, forceful. Vigorous English comes from
passion, focus and intention. It’s the difference between putting
in a good effort and TRYING to move a boulder… and actually
sweating, grunting, straining your muscles to the point of
exhaustion… and MOVING the freaking thing!
4. Be positive, not negative.
Since Hemingway wasn’t the cheeriest guy in the world, what does
he mean by
be positive? Basically, you should say what
something
is rather than what it
isn’t.
This is what
Michel
Fortin calls using
up words:
By stating what something isn’t can be counterproductive
since it is still directing the mind, albeit in the opposite way. If
I told you that dental work is painless for example, you’ll still
focus on the word “pain” in “painless.”
• Instead of saying “inexpensive,” say “economical,”
•
Instead of saying “this procedure is painless,” say “there’s
little discomfort” or “it’s relatively comfortable,”
•
And instead of saying “this software is error-free” or
“foolproof,” say “this software is consistent” or “stable.”
5. Never have only 4 rules.
Actually, Hemingway
did only have 4 rules for writing,
and they were those he was given as a cub reporter at the
Kansas
City Star in 1917. But, as any web writer knows, having only 4
rules will never do.
So, in order to have 5, I had to dig a little deeper to get the
most important of Hemingway’s writing tips of all:
“I write one page of masterpiece to ninety-one pages of
shit,” Hemingway confided to F. Scott Fitzgerald in 1934. “I try
to put the shit in the wastebasket.”
