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Friday, October 8, 2010

Dr. Suess Defines Social Media Transparency by Michelle Corteggiano

Michelle Corteggiano, a leader in Social Media Marketing and Online Branding, consistently delivers a clear, concise and compelling message. All too often we don't want to tell people about ourselves yet we want to see everything about them. Somehow that doesn't seem “fair.” Michelle truly lives her signature line “Be as you are.” - Janet

Because of Social Media ....Transparency is a BIG word these days. A word that everyone needs to get used to fast. Crazy thing is...in an era where transparency is becoming the norm, most people are scared to death by it.


Simply put: We have been conditioned for pretty much our whole lives to stay guarded and protect our "personal space".

But....How can we step outside of the transparency box that we have lived in forever?

Try this:

Go to a playground and watch children playing. Pay close attention to them when they come into contact with another child that they have never met. Just a tiny bit shy at first and within 5 minutes the communication flood gates open and they are best friends...right?

That's because they haven't been stripped of their transparent tendencies.

Now, I think we could all take a lesson from kids on how "being transparent" is a very effective tool in building solid networks! Bottom line...If kids ran the business world, everyone would be friends and trust each other, sobering thought hunh?

"Be who you are and say what you feel, because those who mind don't matter and those who matter don't mind." ~ Dr Suess

Dr Suess is a household name and children learn from him every day....maybe it's time us adults take a look at what he has to say.

Back to the Basics....Elementary my dear friends


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