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Showing posts with label twitter. Show all posts
Showing posts with label twitter. Show all posts

Friday, January 21, 2011

Social + Media + Marketing = Conversation By Janet Callaway| The Natural Networker



Social Media Marketing is a conversation. That's it. You don't have to be a techno geek to participate, it is just a conversation. Let's look at its components.

Social: According to Webster, social is: “(1) friendly companionship or relations” “(2) living or disposed to living in companionship with others or in a community, rather than in isolation.”

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Thursday, January 6, 2011

Social Media, Social Networking & YOU by Janet Callaway | The Natural Networker


It seems that everywhere we turn we hear or read the words social media, social networking, social platforms and the list continues. You know they all exist “out there” yet what are they and what do they mean to you? Despite their varied and often very strange names, they all have one thing in common.

What they have in common is a way for people to connect; it's that simple. Ever since the first humans started walking on earth, they wanted to connect and communicate with each other. Social media and social networking are the current evolution.

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Sunday, December 19, 2010

What is Social Media by Kimberly Castleberry


Recently my friend Kimberly Castleberry was awarded quite an honor. Her blog http://just-ask-kim.com was named, by voters, “The Best of the Best” and came in #1 on the Top 50 MLM Blogs list. Though the category was NWM/MLM, Kim's blog goes way beyond that topic. Her blog is an excellent resource for all things about social media. Her explanation of What & Where is Social Media and How to Use it for Marketing is excellent for newbies and the experienced alike. Janet

Social Media (SM) has lately developed a lot of buzz for anyone looking either to promote something (often themselves) or to stay current on the latest news trends. The questions most often asked are: “What is Social Media”, “Where is Social Media”, and “How to use social media for Marketing.”

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Thursday, December 9, 2010

What Is Social Media By Janet Callaway


Simply put, social media is a way of people communicating online. Using free tools and platforms, people connect 1-to-1 or 1-to-many. People use social media for both personal and business reasons.

With social media, what used to be word of mouth quite quickly becomes World of Mouth. Studies show that people trust peer recommendations 78% vs. only 14% for advertisements. Let's look at how this works in action with social media.

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Friday, November 12, 2010

Are You Willing To Be Led? By Amber Naslund

 
A communications and business strategist, Amber is a passionate communicator who uses that skill for effective change and solving problems. In this well written post she defines leadership in a way that will make many people stop and think which is very good. 

Janet



Leadership is a topic that comes up a great deal: what makes a great leader, how to be a great leader, the importance of great leadership in business in order for it to really thrive. There’s a great new Twitter chat going on, started by Steve Woodruff and Lisa Petrilli around leadership. My friend Terry Starbucker writes a fantastic blog that talks about leadership and guidance a lot, and he has some wonderful perspective. Millions upon millions of books have been written and sold on the topic.

But I’ve also noticed a rather…unsettling (?) trend or discussion.

We’re demanding to be led. Or rather, we’re insisting that true change happens from the top, down. That leaders need to establish culture precedent. That they have to inspire us. That leadership is something we all must learn to do, but that those someones over there need to prove themselves worthy of being leaders in their own right. That we, the brilliant and the mighty masses, are the court of opinion that determines the value of a leader so that we might justify our discipleship.

But the true question: Are we willing to be led? I don’t mean being passively clipped to a string and being mindlessly guided down a path.

I don’t mean looking for someone to tell us what to do and blindly following where they point. I mean are we willing to be inspired? Are our minds open to changing, to learning, to questioning? Are we sometimes willing to surrender our own position at the front of the class in order to step aside and hear what someone else has to say, share, or convey?

We can’t all be lead dogs all the time. I would submit that leadership – like so many other things in business – is a mutual relationship. One cannot lead something or someone that refuses to be led. Dictatorship isn’t a super sustainable business strategy.

But even those of us that purport to have some kind of knowledge, some expertise that we can share with others, even we need to be willing to surrender to leadership sometimes that is not our own. To have the faith or the open-mindedness to recognize that we may blaze trails indeed, but that some paths being laid for us are worthy of following. That there are ideas other than our own that need no reinvention, but perhaps simply need momentum that we can help create.

Leadership can come from within. It can come from inside the organization, or at the top of it. We can find it in the corners of our social groups and our relationships. But leaders cannot exist without those that can happily and enthusiastically follow. And if we hope to be leaders ourselves in some way, we need too to demonstrate that our ability to inspire others is balanced only by our ability to be so moved.

Are you willing to be led?

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