Years
ago I listened to an audio cassette program that has had a lasting
impact on me. Instant Influence: The Pscychology of Persuasion
by Dr. Robert Cialdini was the name of the program. The information
has since been included in his book Influence: Science &
Practice as well as Yes! 50 Scientifically Proven Ways
to be Persuasive co-authored with Noah J. Goldstein and Steve J.
Martin.
Because his work explains why we (you, me, all of us) react a certain way in a given situation, I have become a better communicator and more effective in helping others. When you read these 6 principles, guaranteed you will have an “ah ha” moment.
