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Years
ago I listened to an audio cassette program that has had a lasting
impact on me. Instant Influence: The Pscychology of Persuasion
by Dr. Robert Cialdini was the name of the program. The information
has since been included in his book Influence: Science &
Practice as well as Yes! 50 Scientifically Proven Ways
to be Persuasive co-authored with Noah J. Goldstein and Steve J.
Martin.
Because
his work explains why we (you, me, all of us) react a certain way in
a given situation, I have become a better communicator and more
effective in helping others. For those of us in Social Media
Marketing and Network Marketing the 6 principles taught by Dr.
Cialdini are invaluable. When you read these 6 principles,
guaranteed you will have an “ah ha” moment.
