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What's
your Why? Is it Big Enough?
We always
hear people talking about a Why yet what exactly does it mean? Your
Why is your reason to keep going when you would much rather stop. A
compelling Why is important in any area of your life from athletic
pursuits to personal improvement to business. Let me explain what I
mean by a compelling Why.
Imagine
that you are out enjoying a wonderful evening when you receive a
phone call about an emergency with a loved one. No matter how good a
time you are having, you are going to stop what you are doing
immediately and rush to help. No hesitation or second thoughts on
your part because your Why, your reason for doing it, is so clear to
you.