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Showing posts with label inbound marketing. Show all posts
Showing posts with label inbound marketing. Show all posts

Saturday, December 18, 2010

12 Lessons from Nike to Help Build Brand Awareness by Colleen Coyne

inbound marketing,

Colleen Coyne recently posted this on Hubspot's Blog. She does a great job using Nike and its commercial to demonstrate what we should do with our marketing to build our brand awareness. Hats off to Colleen! Janet

Nike is famous for creating commercials that make you want to jump out of your chair or off the couch and go do something. "It" to be specific. I was doing some research (I promise, boss) on the importance of preparation when I came across this Nike commercial for Nike.com.hk. It struck me that pretty much every two-word cue they include can be applied directly to inbound marketing. My ideas are below.  What do you think




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